Movie Barometer

San Francisco, CA (PRWEB) November 16, 2004 -

AtomFilms and CustomFlix right now announced that for the very first-time, short film fans can peruse the award-winning AtomFilms collection on the web, choose their favorite films, and order a customized DVD. This new capability is made possible with today’’s release of the AtomFilms Custom DVD Store (www.CustomFlix.com/atomfilms), powered by CustomFlix’’s Develop-Your-Own DVD’™ service.

The CustomFlix Construct-Your-Own DVD service is a main step forward in the distribution of on-demand entertainment. It is the 1st service that enables users to choose the specific independent films they want and enjoy a custom compilation of the content in a high-quality DVD format. AtomFilms fans can also create and personalize their short film DVD collection to send as unique gifts this holiday season.

AtomFilms is the best partner for the CustomFlix launch, supplying a large audience and an extensive selection of high-top quality films. In the summer of 2004, AtomFilms (www.atomfilms.com) was the most visited movie-internet site on the Internet (Nielsen, July 2004). At launch, over 125 of the most common AtomFilms shorts will be obtainable by way of the CustomFlix Develop-Your-Own service, making this the largest DVD distribution program in the 6-year history of AtomFilms.

The offered films represent all genres — comedy, action, drama, animation, and a lot more. The collection includes film festival award winners, Academy Award nominees, innovative filmmaking talent, and well-known stars including Amanda Peet, Neve Campbell, and David Alan Grier.

‘“Millions of viewers come to AtomFilms to discover the world’s greatest short film and animation,” said AtomFilms VP of Advertising, Scott Roesch. ‘“Now thanks to CustomFlix’’s Develop-Your-Own DVD service, our viewers can choose their favorite shorts and get pleasure from them anywhere ‘– from their living room to an airplane.’”

‘“AtomFilms offers the most prestigious collection of short film offered on-line these days,’” said David T. Huerta, VP Strategic and Organization Development. ‘“Our partnership unlocks a powerful combination: award-winning content, the reach of the World wide web, the appeal of DVD, and the power of giving customers a choice. Together AtomFilms and CustomFlix are changing the way folks experience short films.’”

Pricing and Availability

The CustomFlix Develop-Your-Own DVD service is accessible right now at http://www.CustomFlix.com/AtomFilms. Visitors can generate a personalized DVD compilation of AtomFilms short films by just clicking to choose their favorite clips.

Buyers can decide on up to 10 clips or a total of 90 minutes of footage onto one DVD. Each video clip can be up to a maximum of 30 minutes in duration. The disc’’s content and packaging is personalized based on the selected films

DVDs are sold for $ 19.95. Once a buyer selects the clips for their compilation, CustomFlix produces professional full-color shelf-ready DVDs on-demand and fulfills directly to the customer.

About AtomFilms

AtomFilms is where the Internet goes to watch movies. Its award-winning Web internet site (www.atomfilms.com) offers on-demand viewing of a diverse and distinguished catalog of over 1,000 shorts in every single genre, enabling new and innovative artists to reach millions of viewers worldwide. Based in San Francisco, CA, AtomFilms is a service of digital entertainment leader AtomShockwave Corp. For more info, please visit www.atomfilms.com and www.atomshockwave.com.

About CustomFlix

CustomFlix Labs, Inc., the pioneers of on-demand video publishing, is democratizing film distribution to assist independent filmmakers, video makers, educators, and content owners make their programs accessible to a worldwide audience. The CustomFlix Develop-Your-Own DVD service extends the flexibility of the company’’s on-demand DVD publishing and fulfillment services, to deliver revolutionary new ways to effortlessly and affordably distribute video programs on DVD. The company also provides conventional DVD Duplication, DVD Replication, and DVD Production services. For a lot more details, please go to www.CustomFlix.com.

Media Contacts:

AtomFilms Contact:

Elisa Greene
AtomShockwave Corp.
(415) 503-2490
egreene@atomshockwave.com

CustomFlix Contact:

John Geyer
CustomFlix Labs Inc.
(831) 457-5907
jgeyer@CustomFlix.com

AtomFilms is a trademark of AtomShockwave, CustomFlix and CustomFlix Build-Your-Own DVD are trademarks of CustomFlix Labs, Inc. Other product or service names mentioned herein are the trademarks of their respective owners.

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